{"id":2843,"date":"2026-04-20T19:16:08","date_gmt":"2026-04-20T10:16:08","guid":{"rendered":"https:\/\/fubar.co.jp\/column\/2843\/"},"modified":"2026-04-20T19:16:08","modified_gmt":"2026-04-20T10:16:08","slug":"line%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e4%bb%a3%e8%a1%8c-%e6%88%90%e6%9e%9c%e4%bf%9d%e8%a8%bc%e3%83%97%e3%83%a9%e3%83%b3%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bd%9c","status":"publish","type":"post","link":"https:\/\/fubar.co.jp\/column\/2843\/","title":{"rendered":"LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u884c \u6210\u679c\u4fdd\u8a3c\u30d7\u30e9\u30f3\u5fb9\u5e95\u89e3\u8aac\uff5c\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u30ea\u30b9\u30af\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u9078\u3073\u65b9"},"content":{"rendered":"\n

LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u884c \u6210\u679c\u4fdd\u8a3c\u30d7\u30e9\u30f3\u5fb9\u5e95\u89e3\u8aac\uff5c\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u30ea\u30b9\u30af\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u9078\u3073\u65b9<\/span><\/strong><\/p>\n\n\n\n

LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u904b\u7528\u4ee3\u884c\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u69d8\u3067\u3001\u3053\u3093\u306a\u4e0d\u5b89\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n

\u300c\u9ad8\u984d\u306a\u6708\u984d\u8cbb\u7528\u3092\u6255\u3063\u3066\u3082\u3001\u671f\u5f85\u3057\u305f\u58f2\u4e0a\u304c\u51fa\u306a\u304b\u3063\u305f\u3089\u3069\u3046\u306a\u308b\u306e\u304b\uff1f\u300d<\/p>\n\n\n\n

\u300c\u5951\u7d04\u6642\u306b\u300e\u6210\u679c\u4fdd\u8a3c\u300f\u306e\u6709\u7121\u3092\u78ba\u8a8d\u3057\u305f\u3044\u304c\u3001\u76f8\u5834\u3084\u4fdd\u8a3c\u7bc4\u56f2\u304c\u308f\u304b\u3089\u306a\u3044\u300d<\/p>\n\n\n\n

\u300c\u6210\u679c\u4fdd\u8a3c\u578b\u30d7\u30e9\u30f3\u306f\u3001\u672c\u5f53\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u306e\u304b\uff1f\u300d<\/p>\n\n\n\n

LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3084L\u30b9\u30c6\u30c3\u30d7\u306e\u904b\u7528\u4ee3\u884c\u8cbb\u7528\u306f\u3001\u6c7a\u3057\u3066\u5b89\u3044\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8cbb\u7528\u3092\u7121\u99c4\u306b\u3059\u308b\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u305f\u3044\u3068\u3044\u3046\u30cb\u30fc\u30ba\u304b\u3089\u3001\u300c\u6210\u679c\u4fdd\u8a3c\u578b\u300d\u306e\u30d7\u30e9\u30f3\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u6210\u679c\u4fdd\u8a3c\u306f\u300c\u4e07\u80fd\u306e\u4fdd\u967a\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5951\u7d04\u5185\u5bb9\u3084\u4fdd\u8a3c\u7bc4\u56f2\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u3001\u304b\u3048\u3063\u3066\u5272\u9ad8\u306a\u30b3\u30b9\u30c8\u3092\u652f\u6255\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u904b\u7528\u4ee3\u884c\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u3001<\/p>\n\n\n\n

\u3053\u308c\u3089\u3092\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09\u306e\u8996\u70b9\u304b\u3089\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089FUBAR\u306b\u304a\u307e\u304b\u305b\u304f\u3060\u3055\u3044!\uff01<\/span><\/strong><\/span><\/div>
\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

FUBAR\u306f\u3001200\u793e\u4ee5\u4e0a\u306eLTV\u6700\u5927\u5316\u3092LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u652f\u63f4\u3057\u3066\u3044\u307e\u3059 \u3002 <\/p>\n\n\n\n

\u72ec\u81ea\u306e\u300e5L\u5206\u6790\u300f\u3067\u9867\u5ba2\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3001\u4e00\u904e\u6027\u3067\u7d42\u308f\u3089\u306a\u3044\u6b7b\u306c\u307e\u3067\u9867\u5ba2\u3067\u3042\u308a\u7d9a\u3051\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u3092\u304a\u7d04\u675f\u3057\u307e\u3059 \u3002 <\/p>\n\n\n\n

3\u5206\u3067\u8ab2\u984c\u304c\u308f\u304b\u308b\u300e\u516c\u5f0fLINE\u8a3a\u65ad\u300f\u3082\u5b9f\u65bd\u4e2d\u3067\u3059\u306e\u3067\u3001\u307e\u305a\u306f\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044 \u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\u2003<\/span>\u307e\u305a\u306f\u8cc7\u6599\u8acb\u6c42\u3059\u308b\uff01<\/strong><\/span><\/a><\/div>\n<\/div>\n\n\n\n
\n
\u2003<\/span>\u7121\u6599\u76f8\u8ac7\u306f\u3053\u3061\u3089\uff01<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n \"LINE\u306e\u7121\u6599\u8a3a\u65ad\u30d0\u30ca\u30fc\"\n<\/a>\n\n\n\n

1. \u6210\u679c\u4fdd\u8a3c\u30d7\u30e9\u30f3\u306e\u300c\u4ed5\u7d44\u307f\u300d\u3068\u6599\u91d1\u76f8\u5834<\/h2>\n\n\n\n

\u6210\u679c\u4fdd\u8a3c\u578b\u30d7\u30e9\u30f3\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u901a\u5e38\u306e\u4ee3\u884c\u8cbb\u7528\u306b\u52a0\u3048\u3066\u300c\u6210\u529f\u5831\u916c\u300d\u3084\u300c\u56fa\u5b9a\u4fdd\u8a3c\u8cbb\u300d\u304c\u4e0a\u4e57\u305b\u3055\u308c\u308b\u5f62\u3067\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u4ed5\u7d44\u307f\uff1a\u6210\u679c\u4fdd\u8a3c\u578b\u306e\u6599\u91d1\u4f53\u7cfb<\/h2>\n\n\n\n

\u6210\u679c\u4fdd\u8a3c\u578b\u306e\u8cbb\u7528\u4f53\u7cfb\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u6599\u91d1\u4f53\u7cfb<\/th>\u4ed5\u7d44\u307f<\/th>\u8cbb\u7528\u76f8\u5834\uff08\u6708\u984d\u4ee3\u884c\u8cbb\u3068\u306f\u5225\u9014\uff09<\/th>\u7279\u5fb4\u3068\u30ea\u30b9\u30af<\/th><\/tr><\/thead>
\u30d1\u30bf\u30fc\u30f31\uff1a\u56fa\u5b9a\u8cbb\uff0b\u6210\u529f\u5831\u916c<\/td>\u6708\u984d\u306e\u904b\u7528\u8cbb\u7528\u306b\u52a0\u3048\u3001KPI\u9054\u6210\u5ea6\u306b\u5fdc\u3058\u3066\u8ffd\u52a0\u306e\u5831\u916c\u304c\u767a\u751f\u3059\u308b\u3002<\/td>\u6210\u679c\u306e\u3007\u3007%\uff08\u58f2\u4e0a\u306e5%\u301c10%\u306a\u3069\uff09<\/td>\u6210\u679c\u304c\u51fa\u305f\u5834\u5408\u306b\u7dcf\u984d\u304c\u9ad8\u304f\u306a\u308b\u304c\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u7dad\u6301\u306b\u7e4b\u304c\u308b\u3002<\/td><\/tr>
\u30d1\u30bf\u30fc\u30f32\uff1a\u5168\u984d\/\u4e00\u90e8\u8fd4\u91d1\u578b<\/td>\u8a2d\u5b9a\u3057\u305fKPI\uff08\u4f8b\uff1aCVR 5%\uff09\u3092\u672a\u9054\u306e\u5834\u5408\u3001\u6708\u984d\u8cbb\u7528\u306e\u5168\u984d\u307e\u305f\u306f\u4e00\u90e8\u304c\u8fd4\u91d1\u3055\u308c\u308b\u3002<\/td>\u8981\u898b\u7a4d\u3082\u308a\uff08\u6708\u984d\u8cbb\u304c\u901a\u5e38\u3088\u308a\u9ad8\u3081\u306b\u306a\u308b\uff09<\/td>\u4f9d\u983c\u5074\u306e\u30ea\u30b9\u30af\u304c\u6700\u3082\u4f4e\u3044\u304c\u3001\u696d\u8005\u306f\u614e\u91cd\u306a\u305f\u3081\u3001\u76ee\u6a19\u8a2d\u5b9a\u304c\u4f4e\u3081\u306b\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/td><\/tr>
\u30d1\u30bf\u30fc\u30f33\uff1a\u56fa\u5b9a\u4fdd\u8a3c\u8cbb\u578b<\/td>\u76ee\u6a19\u9054\u6210\u306e\u6709\u7121\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u901a\u5e38\u306e\u4ee3\u884c\u8cbb\u3068\u306f\u5225\u306b\u300c\u4fdd\u8a3c\u6599\u300d\u3068\u3057\u3066\u56fa\u5b9a\u8cbb\u3092\u652f\u6255\u3046\u3002<\/td>\u6708\u984d\u4ee3\u884c\u8cbb\u306e 10%\u301c20%\u4e0a\u4e57\u305b<\/td>\u696d\u8005\u304c\u30ea\u30b9\u30af\u3092\u8ca0\u3046\u305f\u3081\u3001\u8cbb\u7528\u304c\u9ad8\u304f\u306a\u308a\u3084\u3059\u3044\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
LINE\u306e\u96c6\u5ba2\u3001\u3061\u3083\u3093\u3068\u300c\u8a2d\u8a08\u300d\u3067\u304d\u3066\u307e\u3059\u304b\uff1f<\/strong><\/span><\/div>
\n

\u3076\u3063\u3061\u3083\u3051\u3001LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u300c\u4f5c\u3063\u305f\u3060\u3051\u300d\u3058\u3083\u58f2\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002
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\u4eca\u306a\u308930\u5206\u306e\u7121\u6599\u8a3a\u65ad<\/strong>\u3067\u3001\u3042\u306a\u305f\u306eLINE\u306e\u300c\u3069\u3053\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304b\u300d\u3092\u6570\u5024\u3067\u7279\u5b9a\u3057\u307e\u3059\u3002
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\n
\n
30\u5206\u7121\u6599\u8a3a\u65ad\u3092\u53d7\u3051\u308b<\/span><\/a><\/div>\n<\/div>\n\n\n\n
\n
LINE\u3067\u76f8\u8ac7\u3059\u308b<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\u6210\u679c\u4fdd\u8a3c\u30d7\u30e9\u30f3\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u6f5c\u5728\u7684\u30ea\u30b9\u30af<\/h2>\n\n\n\n
\u30e1\u30ea\u30c3\u30c8<\/th>\u6f5c\u5728\u7684\u30ea\u30b9\u30af<\/th><\/tr><\/thead>
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\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3<\/td>\u696d\u8005\u306e\u6210\u679c\u3078\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u304c\u9ad8\u307e\u308b\u3002<\/td><\/tr>
\u4e88\u7b97\u306e\u6b63\u5f53\u5316<\/td>\u7d4c\u55b6\u5c64\u3078\u306e\u4e88\u7b97\u7533\u8acb\u304c\u901a\u308a\u3084\u3059\u3044\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2. \u5951\u7d04\u524d\u306b\u78ba\u8a8d\u3059\u3079\u304d\u300cKPI\u8a2d\u5b9a\u3068\u4fdd\u8a3c\u7bc4\u56f2\u300d<\/h2>\n\n\n\n

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\u78ba\u8a8d1\uff1a\u4fdd\u8a3c\u306e\u5bfe\u8c61\u3068\u306a\u308b\u300cKPI\u300d\u306e\u660e\u78ba\u5316<\/h2>\n\n\n\n

\u4ee3\u884c\u4f1a\u793e\u304c\u300c\u4f55\u3092\u6210\u679c\u3068\u3059\u308b\u304b\u300d\u3067\u3001\u305d\u306e\u5f8c\u306e\u904b\u7528\u65b9\u91dd\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n