{"id":623,"date":"2026-04-03T17:03:52","date_gmt":"2026-04-03T08:03:52","guid":{"rendered":"https:\/\/fubar.co.jp\/column\/623\/"},"modified":"2026-04-25T22:06:23","modified_gmt":"2026-04-25T13:06:23","slug":"line%e5%85%ac%e5%bc%8f-%e6%96%bd%e7%ad%96%e7%ae%a1%e7%90%86%e3%83%80%e3%83%83%e3%82%b7%e3%83%a5%e3%83%9c%e3%83%bc%e3%83%89%e6%a7%8b%e7%af%89%e3%82%ac%e3%82%a4%e3%83%89%ef%bd%9c%e3%80%8c%e9%80%b2","status":"publish","type":"post","link":"https:\/\/fubar.co.jp\/column\/623\/","title":{"rendered":"LINE\u516c\u5f0f \u65bd\u7b56\u7ba1\u7406\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u69cb\u7bc9\u30ac\u30a4\u30c9\uff5c\u300c\u9032\u6357\u300d\u3068\u300c\u52b9\u679c\u300d\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b3\u3064\u306e\u624b\u6cd5"},"content":{"rendered":"

LINE\u516c\u5f0f \u65bd\u7b56\u7ba1\u7406\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u69cb\u7bc9\u30ac\u30a4\u30c9\uff5c\u300c\u9032\u6357\u300d\u3068\u300c\u52b9\u679c\u300d\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b3\u3064\u306e\u624b\u6cd5<\/span><\/strong><\/p>\n

LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u904b\u7528\u62c5\u5f53\u8005\u69d8\u3001\u65bd\u7b56\u7ba1\u7406\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u300c\u30e0\u30c0\u306a\u5de5\u6570\u300d\u3084\u300c\u30ea\u30b9\u30af\u300d\u306b\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n

\u300c\u8907\u6570\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9032\u6357\u72b6\u6cc1\u304c\u30d0\u30e9\u30d0\u30e9\uff08Trello\u3001Slack\u3001Excel\u306a\u3069\uff09\u3067\u3001\u5168\u4f53\u50cf\u304c\u628a\u63e1\u3067\u304d\u306a\u3044\u300d \u300c\u65bd\u7b56\u304c\u5358\u306a\u308bToDo\u30ea\u30b9\u30c8\u3067\u7d42\u308f\u308a\u3001\u6700\u7d42\u7684\u306a\u300e\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u300f\u304c\u8a08\u6e2c\u3055\u308c\u3066\u3044\u306a\u3044\u300d \u300c\u65bd\u7b56\u306e\u6e96\u5099\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u3066\u3001\u809d\u5fc3\u306e\u300e\u5206\u6790\u30fb\u6539\u5584\u300f\u306b\u624b\u304c\u56de\u3089\u306a\u3044\u300d<\/p>\n

LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3001\u8a2d\u5b9a\u3001\u627f\u8a8d\u306a\u3069\u3001\u8907\u6570\u306e\u5de5\u7a0b\u3068\u62c5\u5f53\u8005\u304c\u95a2\u308f\u308b\u300c\u5c0f\u3055\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300d\u306e\u96c6\u5408\u4f53\u3067\u3059\u3002\u3053\u308c\u3092\u500b\u4eba\u306e\u8a18\u61b6\u3084\u30d0\u30e9\u30d0\u30e9\u306a\u30c4\u30fc\u30eb\u3067\u7ba1\u7406\u3057\u3066\u3044\u308b\u3068\u3001\u5fc5\u305a\u300c\u624b\u623b\u308a\u300d\u3084\u300c\u9045\u5ef6\u300d\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n

\u65bd\u7b56\u7ba1\u7406\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u76ee\u7684\u306f\u3001\u300c\u9032\u6357\uff08\u5b9f\u884c\u30d5\u30a7\u30fc\u30ba\uff09\u300d\u3068\u300c\u52b9\u679c\uff08\u691c\u8a3c\u30d5\u30a7\u30fc\u30ba\uff09\u300d\u3092\u7d71\u5408\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001LINE\u904b\u7528\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001<\/p>\n

\u3053\u308c\u3089\u3092\u3001\u5b9f\u52d9\u3067\u4f7f\u3048\u308b\u30c4\u30fc\u30eb\u6d3b\u7528\u6cd5\u3068\u3068\u3082\u306b\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\n
LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089FUBAR\u306b\u304a\u307e\u304b\u305b\u304f\u3060\u3055\u3044!\uff01<\/span><\/strong><\/span><\/div>\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n
\n

FUBAR\u306f\u3001200\u793e\u4ee5\u4e0a\u306eLTV\u6700\u5927\u5316\u3092LINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u652f\u63f4\u3057\u3066\u3044\u307e\u3059 \u3002 <\/p>\n

\u72ec\u81ea\u306e\u300e5L\u5206\u6790\u300f\u3067\u9867\u5ba2\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3001\u4e00\u904e\u6027\u3067\u7d42\u308f\u3089\u306a\u3044\u6b7b\u306c\u307e\u3067\u9867\u5ba2\u3067\u3042\u308a\u7d9a\u3051\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u3092\u304a\u7d04\u675f\u3057\u307e\u3059 \u3002 <\/p>\n

3\u5206\u3067\u8ab2\u984c\u304c\u308f\u304b\u308b\u300e\u516c\u5f0fLINE\u8a3a\u65ad\u300f\u3082\u5b9f\u65bd\u4e2d\u3067\u3059\u306e\u3067\u3001\u307e\u305a\u306f\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044 \u3002<\/p>\n<\/div>\n<\/div>\n

\n
\n
\u2003<\/span>\u307e\u305a\u306f\u8cc7\u6599\u8acb\u6c42\u3059\u308b\uff01<\/strong><\/span><\/a><\/div>\n<\/div>\n
\n
\u2003<\/span>\u7121\u6599\u76f8\u8ac7\u306f\u3053\u3061\u3089\uff01<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n


\n \"LINE\u306e\u7121\u6599\u8a3a\u65ad\u30d0\u30ca\u30fc\"
\n<\/a><\/p>\n

1. \u306a\u305c\u300c\u65bd\u7b56\u7ba1\u7406\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u300d\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/h2>\n
\n \"KPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4f8b\"
\n<\/figure>\n
\n \"5L\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af
\n<\/figure>\n

\u5358\u306a\u308bToDo\u30ea\u30b9\u30c8\u3084Excel\u30b7\u30fc\u30c8\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u65bd\u7b56\u7ba1\u7406\u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u7406\u75311\u2014\u2014\u9045\u5ef6\u3068\u300c\u30bf\u30b9\u30af\u6f0f\u308c\u300d\u3092\u7269\u7406\u7684\u306b\u9632\u3050\u305f\u3081<\/h2>\n

\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u306f\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u304b\u3089\u30e9\u30a4\u30bf\u30fc\u3001\u8a2d\u5b9a\u62c5\u5f53\u8005\u3078\u306e\u300c\u30dc\u30fc\u30eb\u306e\u53d7\u3051\u6e21\u3057\u300d\u304c\u767a\u751f\u3057\u307e\u3059\u3002 \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u30bf\u30b9\u30af\u306e\u300c\u30b9\u30c6\u30fc\u30bf\u30b9\uff08\u9032\u6357\uff09\u300d\u3068\u300c\u62c5\u5f53\u8005\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8ab0\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u77ac\u6642\u306b\u7279\u5b9a\u3067\u304d\u3001\u30bf\u30b9\u30af\u306e\u653e\u7f6e\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n

\n
LINE\u306e\u96c6\u5ba2\u3001\u3061\u3083\u3093\u3068\u300c\u8a2d\u8a08\u300d\u3067\u304d\u3066\u307e\u3059\u304b\uff1f<\/strong><\/span><\/div>\n
\n

\u3076\u3063\u3061\u3083\u3051\u3001LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u300c\u4f5c\u3063\u305f\u3060\u3051\u300d\u3058\u3083\u58f2\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002
\u50d5\u304c200\u793e\u4ee5\u4e0a\u3092\u652f\u63f4\u3057\u3066\u304d\u3066\u65ad\u8a00\u3067\u304d\u308b\u306e\u306f\u3001\u6210\u679c\u304c\u51fa\u308b\u4f1a\u793e\u306f\u300c5L\u306e\u8a2d\u8a08\u300d\u304c\u3067\u304d\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n

\u4eca\u306a\u308930\u5206\u306e\u7121\u6599\u8a3a\u65ad<\/strong>\u3067\u3001\u3042\u306a\u305f\u306eLINE\u306e\u300c\u3069\u3053\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304b\u300d\u3092\u6570\u5024\u3067\u7279\u5b9a\u3057\u307e\u3059\u3002
\u7121\u7406\u306a\u55b6\u696d\u306f\u4e00\u5207\u3057\u307e\u305b\u3093\u3002\u5408\u308f\u306a\u3051\u308c\u3070\u305d\u308c\u3067OK\u3067\u3059\u3002<\/p>\n

\n
\n
30\u5206\u7121\u6599\u8a3a\u65ad\u3092\u53d7\u3051\u308b<\/span><\/a><\/div>\n<\/div>\n
\n
LINE\u3067\u76f8\u8ac7\u3059\u308b<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n

200\u793e\u652f\u63f4\u306e\u4e2d\u304b\u3089\u518d\u73fe\u6027\u304c\u9ad8\u3044\u4e8b\u4f8b\u3092\u53b3\u9078\u3002\u696d\u7a2e\u5225\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3068\u6539\u5584\u30d1\u30bf\u30fc\u30f3\u3082\u53ce\u9332\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u8cc7\u6599\u3092\u3082\u3089\u3046 \u2192<\/a>\n <\/div>\n<\/div>\n

\u7406\u75312\u2014\u2014\u300c\u518d\u73fe\u6027\u300d\u3068\u300c\u30ce\u30a6\u30cf\u30a6\u84c4\u7a4d\u300d\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081<\/h2>\n

\u65bd\u7b56\u3092\u8a18\u9332\u3059\u308b\u969b\u306b\u3001\u300c\u7d50\u679c\u306e\u6570\u5024\u300d\u3068\u300c\u65bd\u7b56\u306e\u5185\u5bb9\u300d\u304c\u7d10\u4ed8\u3044\u3066\u3044\u306a\u3044\u3068\u3001\u30ce\u30a6\u30cf\u30a6\u304c\u84c4\u7a4d\u3055\u308c\u307e\u305b\u3093\u3002 \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u65bd\u7b56\u306e\u300c\u76ee\u7684\u300d\u300c\u4eee\u8aac\u300d\u300c\u7d50\u679c\u300d\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u529f\u30fb\u5931\u6557\u306e\u8981\u56e0\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u518d\u73fe\u6027\u306e\u9ad8\u3044\u65bd\u7b56\u3092\u6253\u3066\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u7406\u75313\u2014\u2014\u65bd\u7b56\u306e\u300c\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081<\/h2>\n

\u300c\u4eca\u6708\u306f\u9811\u5f35\u3063\u305f\u304b\u3089OK\u300d\u3068\u3044\u3046\u8a55\u4fa1\u3067\u306f\u306a\u304f\u3001\u300c\u3069\u306e\u65bd\u7b56\u304c\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u305f\u304b\u300d\u3068\u3044\u3046ROI\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002 \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u65bd\u7b56\u3054\u3068\u306eCVR\u3084LTV\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u306e\u4f4e\u3044\u65bd\u7b56\u3092\u505c\u6b62\u3057\u3001\u4e88\u7b97\u3092\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u306b\u96c6\u4e2d\u6295\u4e0b\u3067\u304d\u307e\u3059\u3002<\/p>\n

2. \u3010\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3011\u300c\u9032\u6357\u300d\u3068\u300c\u52b9\u679c\u300d\u3092\u7d71\u5408\u3059\u308b\u5fc5\u98085\u9805\u76ee<\/h2>\n

\u65bd\u7b56\u7ba1\u7406\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u3001\u4ee5\u4e0b\u306e2\u3064\u306e\u7ba1\u7406\u8ef8\uff08\u9032\u6357\u3068\u52b9\u679c\uff09\u3092\u7d71\u5408\u3057\u305f\u300c\u578b\u300d\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u6700\u5927\u9650\u306b\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n

\u8ef81\u2014\u2014\u65bd\u7b56\u306e\u9032\u6357\u7ba1\u7406\uff08\u5b9f\u884c\u30d5\u30a7\u30fc\u30ba\uff09<\/h2>\n

\u30bf\u30b9\u30af\u306e\u9045\u5ef6\u3092\u9632\u3050\u305f\u3081\u306e\u7ba1\u7406\u9805\u76ee\u3067\u3059\u3002Trello\u3084Notion\u3067\u7ba1\u7406\u3057\u307e\u3059\u3002<\/p>\n

\n\n\n\n\n\n\n\n\n\n
\u9805\u76ee<\/th>\n\u76ee\u7684<\/th>\n\u8a18\u5165\u5185\u5bb9\u306e\u4f8b<\/th>\n<\/tr>\n<\/thead>\n
\u65bd\u7b56\u540d<\/td>\n\u4f55\u306e\u76ee\u7684\u304b\u660e\u78ba\u5316<\/td>\n\u65b0\u898f\u767b\u9332\u8005\u5411\u3051\u30b7\u30ca\u30ea\u30aa ver2.0<\/td>\n<\/tr>\n
\u62c5\u5f53\u8005<\/td>\n\u8ab0\u304c\u8cac\u4efb\u3092\u6301\u3064\u304b<\/td>\n\u4f01\u753b\uff1a\u3007\u3007\u3001\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\uff1a\u3007\u3007\u3001\u8a2d\u5b9a\uff1a\u3007\u3007<\/td>\n<\/tr>\n
\u671f\u9650<\/td>\n\u9045\u5ef6\u9632\u6b62<\/td>\n\u3007\u6708\u3007\u65e5\uff08\u6700\u7d42\u30ea\u30ea\u30fc\u30b9\u65e5\uff09<\/td>\n<\/tr>\n
\u30b9\u30c6\u30fc\u30bf\u30b9<\/td>\n\u9032\u6357\u72b6\u6cc1\u306e\u53ef\u8996\u5316<\/td>\n\u9032\u884c\u4e2d \/ \u627f\u8a8d\u5f85\u3061 \/ \u30c6\u30b9\u30c8\u4e2d \/ \u5b8c\u4e86<\/td>\n<\/tr>\n
\u4f9d\u5b58\u30bf\u30b9\u30af<\/td>\n\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u7279\u5b9a<\/td>\n[ \u30bf\u30b0\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u3066\u3044\u306a\u3044 ] \u306a\u3069<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

\u8ef82\uff1a\u65bd\u7b56\u306e\u52b9\u679c\u7ba1\u7406\uff08\u691c\u8a3c\u30d5\u30a7\u30fc\u30ba\uff09<\/p>\n

\u5b9f\u884c\u5f8c\u306ePDCA\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306e\u7ba1\u7406\u9805\u76ee\u3067\u3059\u3002Looker Studio\u3084Google Sheets\u3067\u7ba1\u7406\u3057\u307e\u3059\u3002<\/p>\n

\n\n\n\n\n\n\n\n\n
\u9805\u76ee<\/th>\n\u76ee\u7684<\/th>\n\u5fc5\u9808\u6307\u6a19<\/th>\n<\/tr>\n<\/thead>\n
KPI\/\u76ee\u6a19<\/td>\n\u76ee\u6a19\u5024\u306e\u660e\u78ba\u5316<\/td>\n\u3007\u3007\u65bd\u7b56\u306eCVR\u30925%\u5411\u4e0a<\/td>\n<\/tr>\n
\u5b9f\u7e3e\u5024<\/td>\n\u65bd\u7b56\u3054\u3068\u306e\u6210\u679c<\/td>\n\u958b\u5c01\u7387\u3001CTR\u3001CVR\u3001LTV<\/td>\n<\/tr>\n
\u8981\u56e0\u5206\u6790<\/td>\n\u6210\u529f\u30fb\u5931\u6557\u306e\u7406\u7531\u306e\u7279\u5b9a<\/td>\n\u4eee\u8aac\uff1a\u753b\u50cf\u306eA\/B\u30c6\u30b9\u30c8\u3067\u6557\u5317\u3057\u305f\u3001\u306a\u3069<\/td>\n<\/tr>\n
\u30cd\u30af\u30b9\u30c8\u30a2\u30af\u30b7\u30e7\u30f3<\/td>\n\u6b21\u306b\u4f55\u3092\u3059\u3079\u304d\u304b<\/td>\n\u6557\u8005\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u505c\u6b62\u3057\u3001\u52dd\u8005\u3067\u5168\u4f53\u914d\u4fe1\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

3. \u65bd\u7b56\u7ba1\u7406\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u300c\u69cb\u7bc9\u30d5\u30ed\u30fc\u300d3\u30b9\u30c6\u30c3\u30d7<\/h2>\n

\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u5358\u306a\u308b\u30c7\u30fc\u30bf\u7f6e\u304d\u5834\u306b\u305b\u305a\u3001\u30c1\u30fc\u30e0\u304c\u6d3b\u7528\u3067\u304d\u308b\u4ed5\u7d44\u307f\u306b\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u624b\u9806\u3067\u3059\u3002<\/p>\n

\u30b9\u30c6\u30c3\u30d71\u2014\u2014\u7ba1\u7406\u30c4\u30fc\u30eb\uff08Notion\u306a\u3069\uff09\u3092\u9078\u5b9a\u3059\u308b<\/h2>\n

\u9032\u6357\u7ba1\u7406\u3068\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u4f5c\u6210\u3092\u7d71\u5408\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n